158 artists contributed posters to this project curated by Molly Nesbit, Hans Ulrich Obrist and Rirkrit Tiravanija for the 2003 Venice Biennale. You can read more about the project (including communal showers and its own radio station) here.
Sometimes you make friends who are experts at things you don’t know anything about, and then you politely mine their brain for every possible answer you’ve been looking for. I think maybe my fiftieth words to Evan Bregman were, “Did you write a thesis? Can I read it?” Lucky for me, he did. In (very) brief, this is what it’s about:
Immersive Flow proposes a model for an interactive narrative that combines the emotionally immersive aspects of cinema and television with the personal responsibility associated with game play. The result is an emotionally immersive experience that emerges from and is enhanced by interactivity.